Triider · 2021 · Visual Design
Icons, Illustrations & Onboarding
Designed a cohesive icon set, UI illustration system, and onboarding experience for a home services marketplace app.
Role
UX/UI Designer
Company
Triider
Year
2021
Type
Visual Design
Challenge
Triider's app felt visually inconsistent and lacked a distinct brand personality. The onboarding flow had a 72% drop-off rate, and existing icons were sourced from multiple libraries with conflicting styles.
Process
Research · Ideation
Prototyping · Testing
Audited all visual touchpoints, defined an illustration style guide aligned with the brand voice, and designed 200+ custom icons from scratch. Rebuilt the onboarding flow using progressive trust-building patterns validated through A/B testing.
Key Screens
Outcome
Onboarding completion rate improved from 28% to 61%. The icon and illustration system became the foundation of Triider's updated design system.